The ManicaPost
Post Reporter
THE country’s first cellular network operator, NetOne, has unveiled a compilation album, One World.
The One World album was recently launched on One TV YouTube channel and online music stores on June 25.
The album has eight explosive tracks from locally acclaimed bands and talented artistes such as gospel maestro Tinashe Magacha, Hip-Hop star Natasha Muz, multi-talented John Cole, singer and actress LeeMchoney, record producer Chiweddar, the versatile Allanah, dancehall artiste Jah Signal, the multi-hyphenate star Probeatz, the evergreen rapper Holy Ten, dendera royalty Allan Chimbetu and afro-fusion artiste Mbeu.
Some of the songs on the album include Holy Ten’s Figo, Jah Signals’ Vasikana, Allan Chimbetu’s Mrudo, Mufaro by Allanah, FambeFambe by ProBeatz and Handivadaire perfomred by Mbeu.
Collaborations on the album included the versatility of rap star Natasha Muz with a worship element and melodic guitars layered with the voice of Tinashe Magacha in Ndoenda.
Actress and singer, Lee Mchoney collaborated with choreographer/musician, John Cole as well as the voice of the highly acclaimed producer Chiweddar on the track Candy which vibes on Zimpiano fusion.
NetOne acting head marketing and public relations, Dennis Chagonda, said: “We are very excited to have launched One World Album on NetOne’s new online TV channel, OneTv.
“OneTv is a strategy to broadcast shareable, interactive and sustained content that will motivate the customer to want to always be in touch with its brand. Consumption of digital content has greatly increased over the past few years and was further accelerated by the 2019 novel coronavirus-induced lockdown restrictions that left artistes without income sources as gatherings were banned up to now hence digital is the way to go.”
“Viewers can go to our OneTv channel on Youtube and Facebook for highly entertaining content which we will continue to showcase as the programme gathers momentum.”
Apart from informing, educating and entertaining, the platform will also be used to broadcast NetOne products.
The platform is a great tool for creating brand awareness as an increasing number of people are spending a lot of time on the platform thus interaction with NetOne related content is most likely.
The platform can result in a positive impact on NetOne’s market share and revenue.
